I'm a feminist but I bought lipstick that doesn't transfer because my boyfriend told me to. Well, he told me about them after yet another smooch left us both looking like clowns.

I didn't really have a need for lip colour that won't budge before now because you don't smooch much when you're single and failing at online dating. Also, I only got into bold lips since I traveled Europe and saw so many glamourous ladies walking along cobbled streets in their heels in chic outfits and perfect make up. And I thought to myself, there's no way in hell I'll wear heels every day, but makeup I can do.

Stila Stay All Day Liquid Lipstick is the bomb. The pigments are gorgeous and the colour stays put during my morning coffee, Voost, and protein shake. For darker shades like Vino I always reapply after lunch because I find just touching up can look splotchy. For lighter shades like my go-to nude FIA, sometimes I get away with not reapplying all day - and only need a touch up if my lunch is greasy.

I find the matte formula drying, and I wish it didn't accentuate the wrinkles in my lips, but I still love the overall look of matte colour. If anyone knows of matte lippy that doesn't dry your lips or transfer colour please hit this sister up.

I've only tried one brand so far so can't give you a comparison, but I bought a set of six minis in a limited edition gift set over Xmas. I work in a fashion office with trendy kids who live and breathe fashion, and they always compliment every new Stila lip shade I try. It's just a very flattering range.